Marketing Manager - Global Tech Company

Dublin City Centre, Dublin

Marketing Manager - Global Tech Company

Our client, a leading global tech company, is seeking an experienced Marketing Manager to join their growing team. The International Marketing team are responsible for driving demand, in line with international sales expansion strategy and targets. The team focus on awareness-building and lead-generation; thereafter educating and nurturing these leads through the funnel to create new business pipeline.

Responsibilities:

  • The Marketing Manager is responsible for designing, executing and measuring Middle-of-the-Funnel (MOFU) programs for Looker EMEA across English, French and German. 
  • This is a critical addition to the team, as we shift our strategy from offline events and field programs to digital. It involves working with:
  • EMEA digital marketing - collaboratively looking at the full-funnel marketing performance (across segments and sub-territories) to design and execute MOFU programs to achieve a measurable impact to the EMEA marketing number.
  • EMEA sales & field marketing organisations - working with sales and field marketing counterparts to execute regional nurture, webinars and other digital MOFU programs appropriate to the geo. 
  • HQ Demand Generation & Marketing Operations Hubs - collaborating with the HQ MOFU & MOPs team on automated nurture and digital programs, and webinar end-to-end programming - from content development, to registration drive, execution, and reporting.

Skill/Experience/Education

Mandatory

  • Bachelor’s Degree in Marketing or a Related Discipline Minimum 4 years experience in marketing - including B2B Tech
  • Proven experience in creating and activating digital demand generation programs - including webinars and email nurture
  • Excellent written and verbal communication Proven experience in measuring impact of content and campaigns on marketing metrics.

Desired

  • Proven experience in managing localisation workflows.
  • Experience of ON24 webinar platform

Dublin City Centre, Dublin
£75000 - £90000 per annum
  1. Contract